Texchange Round Table on If You Build It Will They Come?

Come join me at Texchange in Austin, Texas, for an overview on my new book, If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity. This will be followed by a round table with 4 entrepreneurs I have worked with that have used Market Validation to make their companies successful. The first 100 registrants receive a free copy of the book and a book signing will take place at the event.

Panelists include;

Mark McClain Founder & CEO, SailPoint: Mark drives the vision and overall business strategy for SailPoint. Previously, he was founder and president of Waveset, where he helped establish the company’s industry-leading position in the identity management space, including 250 percent revenue growth year over year for three years. Following the acquisition of Waveset by Sun Microsystems, Mark served as vice president of marketing for Sun software. He has diverse experience in international sales and marketing with Hewlett-Packard, IBM and Tivoli Systems.

Neena Needel, Founder & CEO, Apply Genie: Neena co-founded ApplyGenie, Inc. in 2009 and serves as CEO and President. She has nearly fifteen years of experience in software development and management at successful Austin start-ups. Neena also created Point2Point Group, a strategic marketing consulting firm focused on product positioning and messaging strategies for early-stage and mid-market technology firms. With supporting education in Communication and Computer Science, Neena earned an MBA from the McCombs School of Business at the University of Texas at Austin with a concentration in Strategic Management and Entrepreneurship.

Daniel Nelson, Founder, Phurnace (acquired by BMC Software): Daniel served as Vice President, Products and is one of the original founders of the company. He is responsible for all aspects of product management including innovation and product line expansion. Daniel has over ten years of experience in the software development field, eight of which are in senior management positions in operations, project management, and quality assurance at innovative early-stage software companies such as Isochron Data, drkoop.com, the Cobalt Group, NetObjects, and SurfWatch Software. Daniel has spent the last six years working specifically with Java EE™ technologies. Daniel has a B.A. and an M.B.A. from the University of Texas at Austin. His idea and business plan for Phurnace Software, Inc. won him the coveted Moot Corp. Award in 2006 from the University of Texas competition.

Presentation for the event is here, and registration is here.

Details on the event;