Professor Rob Adams will present his new book, “If You Build It Will They Come?” and will provide information on the recently launched Texas Venture Labs. Details on the event are here, and RSVP here.
About the book: Know if you’ll hit your targets before pulling the trigger on any marketing plan. In “If You Build It Will They Come?,” business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing market validation in advance of making a large product investment.
About Texas Venture Labs: Texas Venture Labs is designed to make it easier for student and faculty entrepreneurs to start businesses by providing a faster, step-by-step method to bring their innovations to market. Dean Tom Gilligan explains, “We have a wealth of resources at the university to support entrepreneurship, innovation and company formation, giving our students and researchers direct experience with launching companies, many of them based on new ideas and technologies developed on campus.”
Rob Adams, director of Texas Venture Labs, has helped more than eight start-ups through an early-stage version of this program in the last five years, with each successfully raising multi-million dollar rounds of financing. Two of the companies were recently acquired, generating venture class returns for their investors, despite the weakened economy. “We’ve been running a skunk-works version of this approach for years, and we know how to do it consistently,” Adams says. “This is the model we are expanding.”
More details on Venture Labs, including its process and how to apply, can be found at www.texasventurelabs.net
I’m an experienced entrepreneur, active investor, author, strategy consultant, and on the faculty of the 
