“If You Build It Will They Come?”

Know if you’ll hit your targets before pulling the trigger on any marketing plan.

Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.

Buy “If You Build It Will They Come?” on Amazon.com.