If You Build It Will They Come?

February 2, 2010 · 10 comments

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Know if you’ll hit your targets before pulling the trigger on any marketing plan. In If You Build It Will They Come?, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Austin book launch event at the AT&T Executive Center April 28 at 6:00 PM, details and reservations here. Now available at: Amazon, Books-A-Million, Barnes & Noble, Borders, Wiley, 800CEORead.

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The New Normal: Adventure Capital – In With 5 Out With 50

July 21, 2010

By Rob Adams
The asset class known as venture capital has been swirling around the drain since the dot-com bubble burst ten years ago. Like all forms of private equity the nature of these funds require decade long investment horizons and their investors demand opacity. Now, a decade after the bubble burst, the carnage is becoming [...]

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Update on Texas Venture Labs

July 11, 2010

Recently we announced both the hiring of our first Venture Fellow and our closing of the NASDAQ Market in New York City with BiologicsMD, the winner of the 2010 Venture Labs Investment Competition (formally Moot Corp).
Randall Crowder Hired as First Venture Fellow
Texas Venture Labs at The University of Texas at Austin announced the [...]

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Ideas Are a Commodity, It’s Execution Intelligence That Matters

July 11, 2010

This post was originally published in my Inc.com blog.
Ideas Are a Commodity, It’s Execution Intelligence That Matters
Working with high growth companies means constantly sorting through new product and service offerings to find expansion opportunities in the market. Whether it’s an established company with diversified revenue sources, or a company getting off the [...]

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Silicon Valley Presentation July 28

July 10, 2010

Professor Rob Adams will present his new book, “If You Build It Will They Come?” and will provide information on the recently launched Texas Venture Labs. Details on the event are here, and RSVP here.
About the book: Know if you’ll hit your targets before pulling the trigger on any marketing plan. [...]

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30 Minute Radio Interview on If You Build It Will They Come?

July 1, 2010

It was my pleasure to be interviewed by Hopeton Hay for his radio show Economic Perspectives. The interview is 30 minutes and located at:  Hopeton-Hay-interviews-Rob-Adams.mp3

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Can Twitter Really Help Your Business?

June 9, 2010

Excerpts from a recent AOL Board of Directors article I contributed to.
Love it or hate it — Twitter appears here to stay. The popular social networking and microblogging platform, which now boasts more than 100 million users, has become a favorite among celebrities, Justin Bieber fans, even the Dalai Lama (417,000 [...]

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Closing the NASDAQ Market Friday, June 11

June 6, 2010

AUSTIN, Texas—Rob Adams, director of the Venture Lab Investment Competition at The University of Texas at Austin, and the winners of the 2010 Venture Lab Investment Competition will close the NASDAQ Stock Market on Friday, June 11.
Adams will do the honors along with the BiologicsMD team from the University of Arkansas. BiologicsMD won a [...]

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Video Overview of “If You Build It Will They Come?”

June 6, 2010

This is a short (6 minute) overview of the book “If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity” (Wiley, 2010). This is a great overview done by Julie Davis of Risk Communities.

If You Build It Will They Come? Video Overview from Rob Adams on [...]

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If You Build It Interview on KAZI Economic Perspective June 7, 5:30-6:00 PM

June 4, 2010

Rob Adams, author of If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity, is the guest on the June 7 edition of Economic Perspectives, 5:30 p.m. – 6 p.m. on KAZI 88.7 FM.  Listen live online at kazifm.org.

In his book Adams explains how to [...]

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Texchange Round Table on If You Build It Will They Come?

May 18, 2010

Come join me at Texchange in Austin, Texas, for an overview on my new book, If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity. This will be followed by a round table with 4 entrepreneurs I have worked with that have used Market Validation to make their companies [...]

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