Article Excerpted From Cio.com, By Larry Alton
You should never launch a product blindly. Everyone knows this — yet it’s amazing how many companies are launching products without developing a comprehensive plan of attack when it comes to content. One of the most important aspects to a new product launch in 2016 is supplementing the launch with quality content and appropriate placement. Are you prepared?
According to McCombs School of Business professor Rob Adams, more than 65 percent of new products launched by established companies fail. This means only one out of three new products is ultimately successful. When you consider the amount of time, money and effort that goes into bringing a product to market, that’s a pretty lousy success rate. It makes you think twice about launching a new product, doesn’t it?
Don’t let this statistic scare you. Instead, let it motivate you to do your due diligence and invest in better product launches. The “if you build it, they will come” mentality of the 1980s and 1990s is gone...